Memo to the teacher Essay Example | Topics and Well Written Essays - 500 words

Memo to the teacher - Essay Example This memo will seek to clarify the problems in the topic (the Mozart) and send it to the respective recipient with solutions. The structure and presentation of the Mozart advert topic is ambiguous. Specifically, an effective topic of a memo possesses the element of information. In this case, a topic of a memo appears effective when it provides readers with substantial information about the purpose of the article. Additionally, a sound memo topic makes a recommendation or simply asks for action after describing its content Concerning the Mozart advert topic, analysis shows that it does not support the school’s position. This leaves the readers with questionable doubts about the point of view of either the advert or the institution. A closer outlook into this topic reveals that the advert seeks to persuade. However, the since its topic seems to have a bit of problems, it is vital to provide a list of solutions in order to avoid repetition of such a thing in the future. First, the Mozart advert should restructure its topic and provide a precise, persuasive heading that grabs the concentration of every single reader. A persuasive advert increases the number of readers, which in turn increases the number of people taking action. Taking action in this scenario means having more students enrolling for music classes in Mozart School of Music. Lastly, this memo serves to suggest a specific action whose aim is to improve the current situation. Regarding the Mozart ad topic, the problem of ambiguity and obviousness needs to be addressed through changing it to have a persuasive message with a recommendable course of action in the end. Further still, the Mozart ad is clear with regard to the second component of a memorandum. This is so because it shows the benefits that a student will get upon enrolling at Mozart School of Music. I am sure that you will find these solutions valuable and approve them for action. I also the change will take course immediately as

Tourism and the Media Essay Example | Topics and Well Written Essays - 3250 words

Tourism and the Media - Essay Example 25 percent of animals showed antibody evidence of infection (CDC, 2006). Swine flu is the viral disease which affects pigs. It is also considered as a severe respiratory disease which destroys entire the respiratory system of pigs. According to World Health Organisation, â€Å"morbidity tends to be high and mortality low in pigs†. This means that the virus spreads rapidly and kills one to four percent of its victims. The new H1N1 virus has genetic elements of North American swine flu and avian flu. This ‘new strain of swine flu’ is not affecting pigs. The symptoms which arise in Swine flu are fever, cough, muscle pain as well as extreme tiredness along with diarrhoea (The Sunday Times, 2009). The name swine flu was referred because from the testing it was detected that several genes were related to that of flu viruses that existed in the pig in North America. However, later it was tested that this virus is different from the North American pigs’ virus. This virus possessed two genes one from flu virus of pig in Europe and Asia and other gene from influenza virus in human and birds (Johnson, 2009). The virus of Swine flu is constantly changing as other influenza viruses. The influenza virus from different species affects pigs and as a result the viruses swap genes which results in emergence of new virus. The H1N1 virus causes illness to human in several countries. This virus is a generic combination of various viruses from pigs, human and birds. This recent concept of virus becomes challenging for most of the people’s immune system in order to fight against this virus (Toucan ED, n.d.). The name Swine flu is given to a current ‘strain’ of influenza or flu that was affecting the human lives.... This paper approves that it was found that the people were much related to the newspaper and social sites regarding such outbreak of epidemic disease in their country. Thus, it can be recommended that the people in order to get complete and viable information regarding such deadly disease and their protection instead of consulting this confusing media and sites, requires proper consultation from medical person. The people must judge properly before visiting any place during this time. As there was global attack of this disease, the restriction was developed only for Mexico and the US; thus the tourists cancelled their trip only to these places but other places remained unrestricted. The people visited other countries as there was no restriction from the media but did not go to Mexico. This essay makes a conclusion that with reference to the above observation, it was observed that the whole world was affected extensively by the pandemic disease named as Swine flu. Along with all the countries, the US and Mexico faced huge challenges and difficulties during this period of outbreak. The countries were suffering from economic slowdown as the major business sector of the country was in great loss. The tourism industry as considered as the major revenue outcome of Mexico was declining its business growth. Along with the tourism industries and related business, the hotel industry’s growth also slowed down. Various luxury hotels in Mexico remained unoccupied as the number of visitors postponed their trip to Mexico. The airline industry was in economic hardship because the numbers of flights in Mexico were reduced.

Discontinuities using Automatic Flaw Detectors

Discontinuities using Automatic Flaw Detectors EET 333 Nondestructive Evaluation of Materials Lab Report # 3 -Calibration Procedure and Evaluations of Discontinuities using Automatic Flaw Detectors USM 35, USN 58, USN 60 Statement of Objective In the lab manual experiment 5 and experiment 6 were displayed as separate experiments. In experiment 5, the setup of the equipment with programming the device and calibrating the setup for the GE Inspection technologies Portable Ultrasonic Flaw Detectors USM 35X, USN 58L, and USN60. In this experiment all the calibration was using the GE Inspection technologies Portable Ultrasonic Flaw Detector USN 60 The objectives for experiment 5 was to manage the setup of the Ultrasonic Flaw Detector was correct and to manage to calibrate the Ultrasonic Flaw Detector for different probes. The probes are straight beam probe and angle beam probe; these are also methods of calibration. The other two methods of calibration are area amplitude and distance amplitude calibration. In experiment 6, the evaluation of discontinuities using the GE Inspection technologies Portable Ultrasonic Flaw Detectors USM 35X, USN 58L, and USN 60. In this experiment, all data that was collected and saved was using the GE Inspection technologies Portable Ultrasonic Flaw DetectorUSN 60. The objectives for experiment 6 were to seek and find discontinuities in particular steel and aluminum. Steel and aluminum was used in the experiment to find the lengths and configuration of the defect or discontinuities in every piece tested. The two techniques used are the 6 dB drop and weld testing. Theory In experiment 5, the setup of the equipment and calibrating the setup for the GE Inspection technologies Portable Ultrasonic Flaw Detectors. These Detectors each have their own purpose in the field of nondestructive evaluation of materials and produce ultrasonic waves through the probe(s) and display the received signals on the screen on the device. There are many different probes that can be attached to the devices. The model USM 35X is a smaller unit that has a battery for an easier way to use in the field, the USN 58L and USN60 are larger models also the USN 60 is an updated version of the USN 58L. Both the USN 58L and USN60 still have batteries for portability but are mostly used in a stationed area. All of these detectors are capable to be connected to computers and using the program ULTRADOC to save images on the devices. In each experiment, there were many different probes used. These probes and methods were used to produce a refracted shear or longitudinal waves in the specimen. In experiment 5 the probes used were single probe and dual probe for straight beam probe. A single probe has only one element. A duel probe has two elements, each element is angled in a way that when one sends a triangle shaped wave and comes back it can be received by the other element. Before putting the probe directly on the material a gel must be added to make a gapless space and to allow the transmission of the ultrasonic waves to go through to the specimen successfully. When using the angle probe method, the gel must be between the wedge and specimen but also must be between the transducer and the wedge. The angle probe method uses a single probe that is attached to a wedge that has a specific angle and is only used for that material. In experiment 5, there were many types of methods to calibrate the device. The different types were straight beam probe, angle beam probe, area amplitude, and distance amplitude calibrations. In each calibration method a different block was used. In straight beam probe calibrations use a step calibration block and can be made from many different materials, but in this experiment we used steel, aluminum and Plexiglas substances which had 5 steps on each block. The block started at .5 and decreased to .1 in increments of .1.The blocks used to calibrate angle beam probes were the IIW block and the small angle calibration blocks which were both made of steel. These blocks are the reference standards used for steel calibration. The blocks used for area amplitude and distance amplitude calibrations are the ATSM blocks set. The set includes nine blocks of steel with a diameter of 1-15/16th inches and have a 5/64 deep hole that was in the center bottom surface in each block. Other blocks hav e distinct lengths that made different lengths from the top to the hole in the block and other blocks had distinct diameter holes from each other. In experiment 5, using the straight beam probe calibration method first to find the discontinuities in a certain substance. This method was used in experiment 6 when we used the 6 dB drop method to find the magnitude and appearance of the discontinuity in bolts. In experiment 6 an angle beam probe method was used to find defects in given specimens, one of these methods was the weld testing method which found these defects in the welded steel samples given in class. To find the discontinuity or defect in the weld the area amplitude and distance amplitude methods were used to find the specific flaw. These methods can be used to find the defected area in the specimen. Using the equation = 20 we can take the different in the gains and in V1 as 1 then put it in the and V2 part to find the amplitude. Then we can create the graphs, area vs. amplitude and distance vs. amplitude. In experiment 6, the purpose is to be using the methods that were in experiment 5 to calibrate and then to find defects in specimens using the two different techniques. One of the methods was the 6 dB drop method to track and find the appearance of the flaw in the specimen. This is done by when the amplitude is dropped by about half then you found the defect. When using the equation = 20 and put in 2 for the the result will be 6 dB which is where the name for the method came from. The welding method is next, which is to find a defect in a weld and describe the defect by the appearance and location of it. Equipment USM35X, USN 58L, USN 60 GE Inspection technologies Portable Ultrasonic Flaw Detectors 2 Transducers 2.25 MHz 5.0 MHz Angle Wedge 45ÂÂ ° 70ÂÂ ° 3 Step Calibration Blocks Steel Aluminum Plexiglas IIW Calibration Block Miniature Angle-Beam Calibration Block ASTM Calibration Block Set 4 Bolts in Box Couplant 7 Weld Testing Steel Samples Aluminum Plate with Defects Caliper Pencil Computer ULTRADOC Experimental Setup Figure 1 Figure 2 Figure 3 Figures 1 shows the GE Inspection technologies Portable Ultrasonic Flaw DetectorUSN 60 used within the laboratory. Figure 4 Figure 5 Figures 2,3,4,5,6,7 are figures of all the calibration blocks that were used in the laboratory. Figure 3 shows the miniature angle beam calibration block. Figure 2 shows the IIW calibration block. Figure 4 shows the step calibration block in different material types. Figure 5 shows the ASTM calibration kit. Figure 6 Figure 6 shows the wedges that were used for angle beam calibration and testing. The left block is 45ÂÂ ° and the right block is 70ÂÂ ° Figure 7 Figure 8 Figure 7 shows the bolts that were tested in experiment 6 and figure 8 shows the steel weld samples that were also tested in experiment 6. Procedure In experiment 5 the first section was to setup the device. In the lab manual it says to refer to the devices manual but in the class the professor showed how to use the device. In this experiment we used a GE Inspection technology Portable Ultrasonic Flaw Detectors USN 60. To start off is to start to program to device to the correct parameters. The measurements were always in inches and the probe was determined under the PLSRCVR button menu. To set the probe if it is a single probe or dual probe we use the DUAL part on the screen to set dual on or off, in these experiments the dual will be off. The same screen will be a PULSER which should automatically be spike. After it was all completed under that tab, the home button was pressed to go back to the main menu screen. The left dial on the side would change the dB. The right dial would change the number the selector was put on. The range is changed so the pulse we are looking for is on the screen and not off the screen. To make sure y ou are reading the correct pulse you must set the gate over the pulse and the width of the pulse you are trying to read. The pulse should also have about 80 percent of amplitude. After all this setup the device may be begin to start to be calibrated. To begin to calibrate with the straight beam probe for experiment 5, you must determine which material you will be testing and then pick the correct step block that correlates with that material. Determine if you are using a single or dual probe. In this experiment we used a single probe, so the DUAL should be off. If on the top of the home screen a box does not state the SA, then go to the results tab and make sure it is displayed, then hit the home button and press the autocal button. This will display two important windows of REF1 and REF2, these are programmed to which steps you are going to use on the block, and we picked .4 and .2 as the references. The range is set to a length longer than the longer reference point you used to be able to see it on the screen. The frequency on the device should also match the frequency of the probe(s) being used. Put gel on the steps and then place the probe on REF1 which should be the smaller thickness. Press record, make sure your gate is ove r the first pulse for REF1 and press record again, and then move the probe to the second step, move the gate over the pulse and press record again. If it was done correctly the gate over the last pulse recorded should show the numbered thickness on the step. Also on the home screen the velocity and probe delay should be the same as the material that is being tested. If this is correct then the calibration was a success. A picture of the screen was taken for each calibration specimen. The next section of experiment 5 is to use the angle beam probe on the IIW block and miniature angle block by using a 45ÂÂ ° wedge with a 2.25 MHz probe. To set the angle, go to the home screen and then hit the TRIG button, make sure the angle is set to the same angle the wedge you are using. Press the home button again and then go to the results tab and makes sure the boxes on the top of the screen are set up to display SA, PA, DA, A%A. Press the home button again. Press the autocal tab and set the REF1 to 4 and REF2 to 9 to program the device for the IIW block, to program the device for the miniature block then set the REF to 1 and 4. Put gel between the transducer and wedge before putting them together. Put gel on the block and then place the probe at the 0ÂÂ ° that is marked on the block with the line on the wedge. Do the same steps to record the REF as stated before. The velocity of the shear wave that is used in the angle beam probe should be divided by about 2 for th e velocity of the longitudinal wave that is used in the straight beam probe in the same specimen. Pictures are taken with the gate over the 4 and 9 pulse for the IIW and the 1 and 4 pulse for the miniature block. The final part of experiment 5 was to find the area amplitude and the distance amplitude by using the cylinders from the ASTM set. These cylinders have the same height but the diameters of the hole within the cylinders are different. On the cylinders used the diameters were stated, which we used the cylinders that said 3/64, 5/64, and 8/64. In order to make the graph area vs. amplitude, the equation = 20 was used with the found gain. To determine the distance the six cylinders that had the same diameter hole within in it was used but the height of each cylinder was different which were 1, 1.25, 1.5, 2.25, 3.75, and 6.75. In order to make the graph distance vs. amplitude, the equation = 20 was used with the found gain.. In experiment 6, the initial part was to find the depths of four bolts that are hidden from sight in a box with only the head of the bolt shown. In addition on the bolts we had to determine if the bolt had a defect and the location of the defect. To start, the device must be calibrated by using the straight beam probe method. Put the gel on the top of the bolt and use the 5 MHz probe, make sure the device is set on dual probe on for this probe. While scanning the top of the bolt the pulses on the screen should show the bottom of the bolt which will determine how long the bolt is, also before the pulse for the bottom, other pulses will determine if a defect was found and how far it is from the top of the bolt. Each bolt had a picture taken of the devices screen to show the defect. After testing the bolts, the next section was to use the 6 dB drop method as described before to seek and locate the appearance of the defect within the random aluminum specimen given. By calibrating the dev ice using the straight beam method and covering the entire surface of the specimen with gel. The specimen was then examined with a horizontal and vertical motion with the probe to locate the defect. While this was happening another person was watching the screen to make sure a pulse was not missed. The pulse would have two equal pulses when a defect was found, after a defect was found, the end was found on and a pencil mark was placed. Each time we found an edge we placed a pencil mark. After we have decided we have found all the edges we would connect the dots to make the shape. After the shapes were decided upon, the back plate was removed and shown the real shapes of the defects, then comparing the drawn shapes wo the actual shapes. In experiment 6, the welding method was used to examine six welded steel specimens. To begin with start to calibrate the device for the angle beam probe using the procedures as stated before. Following those procedures, apply gel to the surface of the plate being tested and to search for the defect within the welded part of the plate by determining the depth in the specimen compared to the thickness of the specimen. Marking each end of the defect then measuring the length of the defect, then to compare it to the given sheet that will be shown in the appendix, of the defect area. Also stated on the sheet, each length of the defect should be 1 inch in length. DATA Experiment 5 Figure 9 Straight pobe Steel .4 Figure 10 Straight pobe Steel .3 Figure 11 Straight pobe Steel .2 Figure 12 Straight pobe Steel .5 Figure 13 Straight pobe Steel .75 Figure 14 Straight pobe Acrylic .4 Figure 15 Straight pobe Acrylic .5 Figure 16 Straight pobe Acrylic .3 Figure 17 Straight pobe Acrylic .2 Figure 18 Straight pobe Acrylic .75 Figure 19 Straight pobe Al .4 Figure 20 Straight pobe Al .5 Figure 21 Straight pobe Al .3 Figure 22 Straight pobe Al .2 Figure 23 Angle beam , ref 1 Figure 24 Angle beam, ref 2 Figure 25 Miniature Angle Beam, ref 2 Figure 26 Miniature Angle beam, ref 1 Figure 27 Miniature angle beam reverse, ref 1 Figure 28 Miniature angle beam reverse, ref 2 Figure 29 Bolt 1 defect Figure 30 Bolt 1 length Figure 31 Bolt 2 edge Figure 32 Bolt 2 Length Figure 33 Bolt 3 Length Figure 34 Bolt 3 edge Figure 35 Bolt 4 Length Figure 36 Bolt 4 Defect Figure 37 Cylinder 3/64 back wall Figure 38 Cylinder 3/64 diameter of flat bottom Figure 39 Cylinder 5/64 Figure 40 Cylinder 8/64 Figure 41 cylinder height 6 Figure 42 cylinder height 3 Figure 43 cylinder height 1.5 Figure 44 cylinder height .75 Figure 45 cylinder height .5 Figure 46 cylinder height .25 Analysis of Data Part of experiment 5, in straight beam probe calibration, figures 9 through 24 shows pictures of the device screen of a few steps that we used to calibrate the device. For example in steel at .4 the probe delay was .4119us and velocity was .2252 in/us. In figure 14 the Plexiglas was on stop .4 with a velocity of .0873 in/us and the probe delay was .4119 us. In figure 19 it sows the .4 step for aluminum, which shows a velocity of .2458 in/us and probe delay of .4713 us. In figures 13 and 18 show the side of the step block at .75 for another step. In angle beam probe calibration, the figures 23 through 28 show pictures of the screens device for those calibrations. Figure 23 and 24 shows the references of the IIW steel calibration block which had a velocity of .1599 in/us and probe delay of 26.4325 us. This value was supposed to be half of the straight beam calibration but it was close enough. In figures 25 through 28 shows the miniature calibration block and the probe delay was 5.3931 us and the velocity was .1266 in/us. This was also compared to the straight beam probe velocity in steel and should be about half. It was close enough to be counted. Looking at the probe delays, it seemed to be reasonable time for the distance it had to go. In area and distance amplitude calibration the figures 37 through 40 displayed the devices screen of each cylinder tested. Figure 37 shows the back wall of the 3/64 diameter hole which had a 25dB. In figure 38, it shows the 3/64 diameter of flat bottom hole at 53dB. In figure 39, shows the 5/64 diameter of flat bottom hole with a 50 dB. In figure 40, shows the 8/64 diameter flat bottom whole with a 47 dB. Each figure had a probe delay of .4822 us and a velocity of .2331 in/us, which was very close to the velocity reference for steel. Table 1 Diameter Notation Gain (dB) 3/64 V1 53 5/64 V2 50 8/64 V3 47 Graph 1 In table 1 it displays the dB for every diameter. In graph 1 the area vs. amplitude calibration curve is shown. Table 1 and equation = 20 was used to calculate the calibration curve. An example of a calculation is shown below: |V2-V1|=|40 dB 46dB|= 6 dB = 20 V2= 2V In figures 41 through 46, the pictures shown are the different heights of cylinders but the diameter of the hole inside is the exact same. As follows, figure 41 shows 6 cylinder, figure 42 shows 3 cylinder, figure 43 shows 1.5 cylinder, figure 44 shows .75 cylinder, figure 45 shows .5 cylinder and figure 46 shows .25 cylinder. Each figure shows .2312 in/us for velocity and probe delay is 4.8750 us. Notation Height Sound Path Gain (dB) V1 6.75 5.812 100 V2 3.75 2.976 92 V3 2.25 1.480 74 V4 1.5 .740 68 V5 1.25 .491 61 V6 1 .247 53 Table 2 Graph 2 In table 2 it displays the dB and sound paths on the picture taken for each picture of different heights. In graph 2 it displays the distance vs. amplitude calibration curve. The curve was made from the equation = 20 and table 2. If you compare the graph with reference data my graph is not accurate at all. With my data incomplete this is an example of how to calculate the equation: |V3-V1|=|47.1 dB-97.2 dB|= 50.1 dB = 20 V3=319.89V In experiment 6 the bolt defects are shown in figures 29 through 36, which show a picture of the devices screen for the four bolts that were examined. Figures 29 and 30 for bolt 1 shows the length at 2.03in and defect at .608in, figures 31 and 32 shows bolt 2 with length of 3.398in and defect at .473in, figures 33 and 34 shows bolt 3 with length 3.954in and no defect but we took an edge of the bolt to show, figures 35 and 36 for bolt 4 shows length at 4.426in and defect at 3.922in. Figure 47 shows a picture of the bolts. Figure 47 Aluminum Plate defect (6dB drop)- Figure 48 Figure 49 In figures 48 and 49, it displays the aluminum specimen that was tested in experiment 6 using the 6dB technique. Figure 48 shows the sketched markings and figure 49 shows the actual defects. Figure 50 Defect 1 T= 0.375in length of defect= 1.013in Figure 51 Defect 2 T= 0.395in Length of defect= 1.17in Figure 52 Defect 5 T= 0.397in Length of defect= 1.012in Figure 53 Defect 6 T= 0.390 Length of defect= 0.992 Figure 54 Figure 55 Defect 7 T= 0.390 Length of defect= 1.047 Figure 56 Defect 8 T= 0.389in length of defect= 0.915in In figures 50 through 56, shows the pictures for the six weld tests examined for experiment 6. Figure 50 shows defect 1 with thickness of .375 and defect at .035, figure 51 shows defect 2 with thickness of .395 and defect at .241, figure 52 shows defect 5 with thickness of .397in and defect at .201in. Figure 53 and 54 shows defect 6 with thickness of .390 and defects at .121 and .271. Figure 55 shows defect 7 with thickness of .390 and defect at .184. Figure 56 shows defect 8 with thickness at .389 and defect at .186. This data was compared to the sheet in the appendix. Discussion of Results In experiment 5, we learned how to calibrate the three different detector devices using many calibration techniques. One of the methods was straight beam calibration. Following the setup and recording the pictures of the experimental data, we can agree on the calibration was a success. This was agreed by making sure the heights matched the heights of the step block written on the steps. Our heights were very close to the actual height. To make sure this is correct we were also shown a probe delay and velocity. The velocity of steel we got .2252 in/us and the reference velocity was .2300 in/us. The probe delay was .4119 us which was approved by Dr. Genis to be okay. For aluminum the velocity was .2458 in/us and compared to the reference velocity of .2490 in/us, our velocity was very close. The probe delay was .4713 us. For Plexiglas, the velocity was .0873 in/us and compared to the reference velocity .110 in/us was close but still had decent gap. The probe delay was .4119 us. The next part of experiment 5 was angle beam calibration. Following the setup and recording the pictures of the experimental data, we can agree on the calibration was a success. To see if our data matched was to detect the pulses were in the right place. For IIW calibration block, the first pulse seen was close to the 4 mark and the second pulse was also very close to 9 mark. For the miniature calibration block the first pulse was at 1 and the second pulse was at 4. We detected all the pulses were at the correct location on the screen. We were also able to get the velocity of .1599 in/us which are approximately half of the reference velocity for steel. The probe delay is 26.4325 us. In experiment 5, the last part was area amplitude and distance amplitude calibrations. For area amplitude we were able to figure out that we succeeded by the velocity and probe delay. The steel cylinders had a velocity of .2331 in/us, which compared to the steel reference velocity it seems to be very close. The probe delay of .4822 us seemed to match the accepted probe delay. The last part to confirm the data was from graph 1, which shows the area amplitude calibration curve that matched the reference curve that was presented in class. The velocity we obtained was .2312 in/us which was proper. A trend of 7 or 8 in different dB until between two of the cylinders, but at the end it was ok because as long as when the dB was raised the trend line was also being raised. Looking on the graph it seemed that either the graph was wrong or the collected data was wrong. It could be multiple reasons why

The story of an hour Essay example -- essays research papers

The Story of an Hour – by Kate Chopin Kate Chopin wrote a short story about women’s liberation in the 19. century. In â€Å"The Story of an Hour† we are introdused to Mrs Mallard who is told that her husband is dead. Mrs Mallard has got heart troubles, and therefore the sad news are brought to her carefully by her sister and her husband’s friend Richard. Mrs Mallard reacts with grief and she wants to be alone, so she locks herself into her room. At first, I got the impression that Mrs Mallard was sad because of her husband’s death. But as I kept on reading I understood that this wasn’t the case at all. Mrs Mallard is pretending she is mourning over her husband’s death. She gives the expression that she wants to be alone with her grief, so she locks herself into her room. But because of the third person limited point of view, we know what is really going on inside Mrs Mallard’s mind. In her room Mrs Mallard sinks into a roomy armchair, and when she looks outside her window she sees â€Å"the tops of trees in the open square before her house, and they are all aquiver with the new spring life†. â€Å"The delicious breath of rain was in the air and countless sparrows were twittering in the eaves†. This indicates that Mrs Mallard isn’t mourning at all. She senses positive vibrations and starts to taste her freedom. Freedom is an unfamiliar feeling to Mrs Mallard. But suddenly she begins to recognize the feeling and she is repeting the word â€Å"free† to herself over and over again. â€Å"The vacant...

Operations Technology and Organization Structure: An Empirical Reappraisal Essay

Organizations are in constant states of change in structure, procedures, competition, and technological advancement and there is an ever growing desire to improve on performance and service delivery. For the successful integration of change, organizations must administer and implement processes that revolve around employees, process and structure. The sole reason for integration is because one cannot be changed without altering the other. If the integration proves to be difficult, then the organization has to break down and sometimes bits of it either crumble or become separate entities. This was the initial reason for the split of Intercos Asia Pacific from Intercos group. From the staunch differences in strategic planning as well as direction between management personnel, Intercos Group made it possible for the managers with different opinions to have a separate entity, Intercos Asia Pacific. Many companies validate the theory that organizations most often assume a linear progression from the time of its birth to that of its decline. This concept is based on the organizational life cycle. According to Hayes & Wheelwright (1979), as companies evolve, they are faced with both new challenges and opportunities and, therefore, they must adopt superior management controls and systems. On the other hand, according to Kilzer & Glausser (1984), the challenges faced by companies can be successfully managed through careful planning and growth timing, contingency and tactical planning, maintaining an operational budget and the equitable treatment of all stakeholders. Tice (2007) stated that in order for a business to be successful and remain in competition, then it must be adaptable, decisive, collaborative and self aware, thus fostering innovation and surgically executing the set strategy. Research collected from interviews conducted with management personnel at Intercos Asia Pacific reveals that there are several factors that companies like Intercos Asia Pacific should learn in order to remain competitive, command a sizable market and have the capacity for growth. The first major step would be to align the company’s goals with the internal and external environments of the company. Being a new business, Intercos Asia Pacific has to find its footing in the market, being a competitor of Intersco Group that has a big head start. Having to start building itself from the ground up is not an easy task for the company given that the market is already cut throat. Several drastic changes shall have to be implemented in order to become competitive and remain profitable as a separate entity from Intersco Group. Target Group for Research             The main reason why the interviews were conducted with the target being managers was because, at the time of interviews, the managers were not confined to specific departments. The managers involved understood the running of the business in general. Oliver (2004) pointed out that the main ingredients for organizational growth being â€Å"talent management† whereby the leaders are able conceptualize. In order to accommodate the challenges that come with growth as well as startups, managers at Intercos Asia Pacific have to develop their management skills, implement strategies at the right time and finally make sound adjustments to their attitude and character. Managers at Intercos Asia Pacific understand that change or transition entails them to have to adjust their personal goals, managerial abilities, operational and strategic abilities. If they are to remain competitive, they have to make the utmost use of their limited resources, because they no longer ha ve the vast resources provided at Intersco Group. However, their experience in Intersco Group should come in handy for the managers since they understand the market, thus not making them completely helpless. Great managers are always characterized as administrators, integrators and entrepreneurs and the degree in which they utilize these characteristics depends largely on the situation Therefore, the manager’s needs and those of the business have to be in synchrony in order for growth to take place and in the case of Intercos Asia Pacific, for a business to get started. Combating the problem of sales growth can be a tall order for a new business. However, being a small fish in a big sea can have its advantages such as easy maneuverability within the waters. Most large companies are more intent on preserving their reputation and so there is some clientele that they would rather keep away from. For a company like Intercos Asia Pacific such is not the case and this new market should be exploited with zeal and decorum. Although this business has to remain 100% legal, this new market can help Intercos Asia Pacific gain ground. The resources at the disposal of Intercos Asia Pacific may be limited, but this does not mean that that the company has to be a total failure. The business that this market provides can most likely end up being the major source of income for the company. Customer retention is another problem that Intercos Asia Pacific faces during its maiden days in the market. It is better to have ten loyal customers than to have fifty prospect clients because business can be snatched from the organization’s hands if it does not keep the customers satisfied. Osborne (1994) concluded that successful companies are not primarily based on the management’s competencies, credentials and experience alone. Success of Intersco Asia Pacific has been attributed to the company’s ability to generate income, its team of employees and its business concept. For this reason, retaining customers is a step in the right direction for Intersco Asia Pacific especially being a company dealing with cosmetics. This kind of business heavily relies on recommendations and consistent customers. For this reason, when Intercos Asia Pacific gains ground, it should strive to maintain the newly found clients who in turn shall be the stepping stones for the compa ny. Having to build Intersco Asia Pacific from the ground up shall help Intercos Asia Pacific understand the needs of the clients, the changing trends in the market and the new demand patterns. For this very reason, the company shall have a strategic advantage over Intersco Group who depend on the trends that they have become accustomed. The managers revealed that they were ready to work from the grassroots levels in order to have a customer base that has the services and products from Intercos Asia Pacific tailored for them. Transformation of Intersco Asia Pacific             According to Ford (2005), an effective transformation in any organization requires changes in the behavior of the workforce. Ford indicated that organizations have to train their employees to be ready to shift tasks in case this was needed of them. This strategy is best executed in line with the company’s vision and mission statement. When interviewed about this, the managers agreed that because of their limited resources at the newly formed company, employees had to serve different roles in different capacities, all for the successful running of the business. Sometimes, managers had to chip in physical effort, not just administrative effort. However, they also reiterated that the expected changes can only be achieved if understanding can be reached in terms of the vision and the strategies of the company. Strong leaders are able to communicate about their values and the values of the company, which in turn leads to improved company-level performance. Managers also made it clear that Intercos Asia Pacific requires its employees to attend work-related learning so that they can have their cognition, skills attitudes and behaviors sharpened. As per a study conducted by Hayes and Wheelwright (1979), it was decided that in as much as organizations have to keep up with market and technological trends, they also have to maintain a steady learning curve. The split between Intersco Group and Intercos Asia Pacific led to some major structural changes in both companies. This crisis point led to the loss of managerial personnel in Intersco Group and the formation of a company without enough managers in Intercos Asia Pacific. The managers in the course of the interviews indicated that they understand that for a company to thrive in any market, it has to develop strategies in the form of new systems and structures in order to accommodate the adverse effects of growth and crisis management. Previous research indicates that the company’s size often determines its structure. For example, a company that largely depends on other companies or social environments in most cases has a concentration in authoritative management. Intercos Asia Pacific being a small company with the potential of becoming a market contender has its focus on structure and coordination rather than authority and command. From the interviews conducted through the managers, it was evident that changes in the structure of management are the result of the company’s transition into growth from start-up and it is sometimes characterized by complexity, decentralization and in some instances, formalization. This was in line with the theory proposed by Olson and Tetra (1992). However, this theory is comparable to that proposed by Pugh that identified six years of company structuring that required specialization, formalization, standardization of control and workflow, configuration and centralization. According to Churchill and Lewis (1983), small companies like Intercos Asia Pacific are largely influenced by the availability of resources, workers, technology. On the other hand, the workforce in a large company like Intersco Group is influenced by the level of technology. From the research carried out on Intercos Asia Pacific, managers agreed that in order to record continuous development, managerial hierarchies, structures, processes, human resource developments and growth projections were essential and they had to be put in place. The managerial hierarchies that would be implemented in Intercos Asia Pacific would assist the company to match individuals to specific tasks and, therefore, facilitate the creation of value through specialization. When hierarchies are in place, then other benefits like creativity, morale and productivity can increase with measurable input (Jacques, 1990). The structure of tasks in a company largely depends on the technological advancement and the indu stry. Since Intercos Asia Pacific is just a small company still in its bare foundation stages, the technology and structure requirements are not as complex as they would need to be if the company was effectively and decisively rooted in the market. Restructuring of Intersco Asia pacific to suit the Market             After an extensive review of the information collected from the research at Intercos Asia Pacific, it is clear that for the transition to be effective in a company there is dire need for a restructure in behavior and the organizational systems in the company. The interviews conducted revealed some of the organizational changes that needed to be affected before a company can commence business. The company maybe undergoing the normal struggles of a small organization, but Intercos Asia Pacific has the advantage of having experienced managers who have worked in a bigger company. This advantage over other small companies shall boost Intercos Asia Pacific to new heights because their management system shall be firmly rooted and invested in the company. Being a company that deals with cosmetics, skin products and pencils, Intercos Asia Pacific has had to deal with some obsolete goods. It is for this reason that new market survey had to be carried out in order to determi ne what the new market requires of them. Being a small company with limited resources, Intercos Asia Pacific faces the problem of a large lead time in the delivery of their products. This problem is common to them because they cannot order in large quantities, which can be placed in a warehouse or stores. Unlike during the times in Intersco Group where orders and shipments were not a problem in terms of lead time, Intercos Asia Pacific has to deal with the small quantities that deplete quickly and sometimes there is a delay in the replenishment of their supplies. However, as soon as the company gains ground in the market, then the managers have implemented strategies to purchase products on credit in order to satisfy both the needs as well as the trends of the ever growing market of cosmetics and skin care products. Conclusion             In conclusion, the literature provided in the research indicates that there is a clear struggle during the startup of the company and Intercos Asia Pacific is no different. However, with experienced and dedicated managers all hurdles, potholes or bumps along the way can be effectively dealt with proper strategies, careful planning, division of labor, and employee education. When Intercos Asia Pacific split from Intersco Group, a major challenge was surviving in a market that already had market leaders and well rooted companies. However, the ability of a small company competing against market giants requires careful timing, strategic location, through research about the market and efficiency in service delivery. The managers interviewed were very cooperative in provision of information necessary to produce this paper. Their insight into marketing, running of the company and remaining competitive was invaluable in the writing of this paper. However radical or rash their decisions might have been at Intersco Group, the managers seemed to have done terrific work with Intercos Asia Pacific. Possible expansion and market dominance are in the horizon for the company and this is evident in their vision and mission statements. As leaders, role models and mentors, the managers believe that Intercos Asia Pacific is going to be the next big thing in cosmetics and skin care market. They might have had fallout with Intersco Group, but they strongly believe that their strategies shall keep Intercos Asia Pacific as worthy competitors for a long time to come. The managers acknowledged that the road might be tough for them, but it is only when the going gets tough the tough lace their boots and get going. References Baum, R. J., Kirkpatrick, S. A., Locke, E. A. (1998). A longitudinal study of the relation of vision and vision communication to venture growth in entrepreneurial firms. Journal of Applied Psychology, 83 (1), 43-54. Churchill, N. C. & Lewis, V. L. (1983). Growing Concerns: The five stages of small business growth. In D. E. Gumpert (Ed), Harvard Business Review, 30-50. Eggers, J. H. (1999). Developing entrepreneurial growth. Ivey Business Journal, 63 (4), 76-81. Retrieved May 2, 2014, from PerAbs_FT database (01831649).Fenn, D. (1996). Breakthrough leadership: Higher ground. Inc, 18 (15), 92-99. Ford, S. (2005). Making your organization change-ready. Harvard Management Update, 4. Greco, S. (1996). Replace yourself. Inc. Retrieved August 30, 2000, from AIB_INFORM database (01337440). Hayes, R. H., & Wheelwright, S. G. (1979). The dynamics of process-product life cycles. Harvard Business Review, 57 (2), 127-136. Hickson, D. J., Pugh, D. S., & Pheysey, D. C. (1969b). Operations Technology and Organization Structure: An Empirical Reappraisal. Administrative Science Quarterly, 14, 378- 396.Jaques, E. (1992). Managerial Accountability. Journal for Quality and Participation, 15 (2), 40-44. Retrieved September 4, 2000, from AIB_INFORM database (00725529). Source document

Evaluate and Improve Own Performance in a Business Environment Essay

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Cruel Intentions Film Analysis (1913 words)

Cruel Intentions Film Analysis (1913 words) The use of flim language can help determine a viewer's response to the ideas, people and issues presented in a film. Explain how this occurs with reference to at least one feature film that you have seen.Cruel Intentions is a movie based on the 1762 novel Les Liasons Dangereuses, a classic tale of sordid mind games in 18th century Paris upper classes. The use of film language emphasises various themes and ideas of love, manipulation, people, trust, betrayal teenagers and most importantly sex. The use of camera shots, camera angles, symbols, colours and music plays an important role in highlighting the underlying themes that the movie upholds. The film has to a certain extent, different perspective on values and attitudes in life by promoting people like sex toys without considering their feelings or their future. Cruel Intentions has a sophisticated style that will also strongly appeal to an adult audience not normally drawn towards shallow teen dramas.Reese Witherspoon at the 83rd A cademy AwardsThe film promotes fresh young faces and a hip soundtrack, but it actually has something to say about life and human nature; it's not just about who you're going to screw at the prom. Cruel Intentions isn't just any typical teen hit filled with nudity and sexual fantasies, it's a movie that shares a taste for cruelly manipulating others, using charm, lies and deception to make others miserable.Kathryn (Sarah Michele Gellar) acts like a "Marcia Brady" in public to maintain her reputation as the student body president, but under this respectable front lurks a mean spirited, coke snorting evil conscience. Her stepbrother, Sebastian, (Ryan Phillippe) is a tad less hypocrite; he also takes advantage of the people around him just for the thrill of conquest. But the stakes are dramatically upped when Sebastian sets out to seduce Annette (Reese Witherspoon),

Your 100 Fan Club

Your 100 Fan Club The older I get, the more simplified I seem to want my life. Thats why I toned FundsforWriters down over the years from four newsletters, to three, to two. . . and now one, just like I started years ago. More time to write. More time to enjoy myself while writing. I love losing myself in a story. But marketing, publishing, and so on tend to distract us and rob us of the joy. At  a recent conference speaker, I spoke to writers about corralling all the to-do things on their plates and learning how to focus on writing. I suggested they do what Im doing. . . write for their most avid 100 fans. You know who those are. They are the ones who review, who respond to your blog, who converse with you on Facebook, who like your Instagram posts. They dont just say they love your work, but they talk it, naming characters and plot points that resonated with them. Why just 100? Because those are your concentrated dose of energy. You have a better feel for what they like. Since theyve contacted you somehow, you feel a few degrees closer to them. You owe them more, and in turn, they deliver back with reviews, emails, and that oh-so-precious word-of-mouth to others about you and your stories. Simply your writing. Write the stories that you think your top 100 will love. Dont have 100? If you keep making an appearance in person, on social media, in writing guest posts on blogs, that 100 will materialize. If you keep writing and quit banking on one book. If you keep reminding the few you have in a newsletter who you are (avoiding saying BUY MY BOOK), that 100 will happen. Who doesnt feel warm and cozy having 100 fans? And that number grows faster the more you cater to that tribe. Theyll practically spread the word for you.

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Classical and instrumental conditioning in Planaria & Lumbriculus - Essay Example , processes for developing classical and instrumental conditioning training techniques in planaria and California Black Worms are examined in order to study the memory mechanism in the organism. The findings often show that the species D. dorotocephala are the optimal matter for the method. The results also tell that planaria California Black Worms are capable of learning by the use of the classical and instrumental conditioning techniques. The results of the studies show that organisms are derived from the anterior and posterior areas or a trained organism is retained the similar amount of memory. It is important for the reason that it supported the hypothesis that memory is non-neuronal. By using classical and instrumental conditioning techniques it is observed that orientation is concerned with the learning process and planaria and California Black Worms express additional learning when facing the cathode. Surgical treatments and cellular examinations are the process which has discovered ideas underlying regeneration in planarians and the process of regeneration in planarians has the method of the generation of new tissue at the site of injury through blastema formation. The remodeling of pre-existing tissues to re-establish morphallaxis and similarity of tissues is also part of the process. Classical conditioning in Planaria and Lumbriculus happens when worms discover to connect a neutral stimulus with a stimulus that has essential meaning based on how directly in time the two stimuli are shown. A very right of classic conditioning is a dogs capability to connect the sound of a bell. On the other hand instrumental conditioning takes place when worms discover to give particular performance in order to gain an essentially rewarding stimulus. Instrumental conditioning has happened when a trained dolphin jumps out of the water in order to catch a fish. In this lab report consisting two experiments we see California Black Worms (Lumbriculus) as an water annelid

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International Organizations Thesis Example | Topics and Well Written Essays - 1000 words

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Maths Essay Example | Topics and Well Written Essays - 2500 words

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International Organizations Thesis Example | Topics and Well Written Essays - 1000 words

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Chocolate by Joanne Harris Essay Example for Free

Chocolate by Joanne Harris Essay If we were all to rebel against what weve always known to be accepted, if we were to completely ignore the teachings of our elders and do the things weve been taught to be evil and sinister, what would happen? This situation is one which occurs in a small and tranquil French town in the extract from Chocolat. Throughout the extract there are a variety of juxtapositions, polarizations, and much contrast building the subject. Joanne Harris creates a compelling story, but not without exaggerated or overstated situations. Through reading the extract and analyzing each significant line of literature, we are able to understand the narrator and the young girls character to a more advanced degree. In the extract, we first encounter Vianne with her daughter Anouk as they brave the harsh wind and settle into the new village. We came on the wind of the carnival. The quoted piece of literature displays the sly exotic wind, a rather unusual one for February. To some extent, the wind presents the characters of Vianne and Anouk as they are independent and wild, the same as the wind that brought in the carnival. Reminiscent of the carnival, the narrator and her daughter are very bright and lively which is ironic as they settled the grey village during the time of the carnival. This piece of text also shows polarization; Light vs. Dark and Lively vs. Dull, as well as contrast between the towns people and the carnival. The polarization of Lively vs. Dull can be seen in the extract through the mentioning of fanciful tales. A dragons head on a shield, Rapunzel in a woolen wig, a mermaid with a Cellophane tail, a gingerbread house all icing and gilded cardboard, a witch in the doorway. Seeing that most of us have matured with the impression that fairy tales are magic- blissful, bright and fantastic, as we read this passage we can see how Vianne trys to keep magic alive in Anouk as well as in herself. Their itinerant from town to town represents this burning flame; the magic she is striving to keep alive. Not only does Vianne attempt to keep magic flourishing in herself and Anouk, she also aids the parishioners. The extract is an enchanting brew of confections and humanity. Vianne, a shaman-like woman rides the North wind casting her spell of kindness to  those in need; she visits town after town seeking battles with those who would take advantage, and attempt to lord over other poor souls. Carrying on a tradition of lifting the spirits of the downtrodden, with her magical unrefined cocoa and special chili pepper in the form of delicious chocolates. This shows great contrast amongst Vianne and the villagers for the reason that, the personality of Vianne is much di fferent than that of each person in Lansquenet. We also notice this contrast out of the text through Her silk scarf fluttering at her throat; the child in yellow Wellingtons and sky blue mac. Their coloring marks them. Their clothes are exotic.. Unlike the towns people, Vianne is more insightful and exotic as well as observant but nevertheless logical. This is shown in ..knowledge is currency here.. and I feel their gaze As for Anouk, she is able to see beyond the truth. At first, we witness this during the carnival. But at six the world retains a special luster. Then, at the mentioning of a mermaid. ..a mermaid with a Cellophane tail.. She can still see the real witch, the real magic. Joanne Harris used a great juxtaposition here; magic vs. functionality. Not only does Joanne Harris use juxtapositions to build her subjects, she also employs contrast, polarization, connotations, sensuality/austerity (priest, villagers) plus flamboyant passages along with descriptive ones used to paint an image in the readers mind that appeals to our senses. For example, to appeal to our tastes Joanne Harris uses very descriptive words that are enough to make you drool. ..hot greasy scents of frying pancakes and sausages and powdery-sweet waffles.. This also creates wild images in the readers mind, tying in contrast amongst the carnival and towns people. The fact that Vianne arrives in town on the day of the carnival just prior to lent shows great significance- Contrast to people and village is Lively vs. Grey/Dull, which ironically is seen a lot throughout the passage. The carnival also acts as a connecting thread though means of a new beginning. More precisely, a new beginning between Vianne and the villagers; almost like a float. In addition, the carnival sets mood and personality; the fact that everything is not always as is seen, especially when it comes to Religion where the church is a means of control. This control is used as a juxtaposition, repression, and emphasis throughout the movie as well as the passage. All the factors mentioned in the essay; character, language, connections, significance, tie in to create the  subject. The subject of how the towns people judge Vianne and Anouk which then leads to tolerance- how the author creates the subject.

Effectiveness of Sponsorship Strategies

Effectiveness of Sponsorship Strategies This paper discusses how Under Urmour gets noticed by the customers. It does this by; making its brand personally relevant, surprising, and easy to process; use of objective and subjective comprehension through sponsoring up-and-coming athletes and ensuring that the consumers can clearly see different models as well as its mission and guarantee on its website. The paper also discussed how Coca cola and Pepsi are marketing their brands to teens worldwide via music. OPTION 2 HOW UNDER ARMOUR GETS NOTICED What is Under Armour doing to make its brand personally relevant, surprising, and easy to process? Initially, the company positioned itself as a brand for the athletes of the next generation by sponsoring upcoming athletes; which is in contrast with its competitors such as Nike who only sponsor established athletes. The audience interprets this as a gesture of community service by promoting new athletes who are known for their dedication and athleticism. The Under Armours brand gains customer attention and visibility as these sponsored athletes perform well. Additionally, Under Armour has put tremendous effort to attract women to its brand. In the past decade, the company has increased its credibility by investing heavily in terms of time and energy to reach the female consumer. In Sept 2010, the company launched a Facebook fan page for women called Under Armour Women, where members can get to upload various videos articles, and workouts. The aim is to market its products to the females just the same way it does to their male counterparts (Mick, 1992). The company gives incentives to its customers such as wholesale discounts or discount on new products. To further maintain the element of relevancy and surprise, it sells variety of sports gear both light and heavy for both sexes. The company has also established a healthy long term relationship with its retailers, wholesalers as well as their customers. The bottom line is; persuasion is the primary element of the companys marketing goal which consists two key ingredients: credibility and relevancy (Mick, 1992). The role of objective and subjective comprehension in Under Armours ability to market its products by sponsoring up-and-coming athletes Objective comprehension is usually understood as the extracting or grasping of a pre-specified meaning from an advertisement; these meanings are normally given or rather directly implied by the advert as intended by the advertiser. Thus, objective comprehension is basically a one-dimensional construct with the major aim of ensuring the recipients of the message draw accurate amount of meaning from the message. On the other hand, Subjective comprehension is understood as the creation of meanings by an individual through the activation of mental perceptions related to the advertisement and the processing context (Mick, 1992). By using the objective and subjective comprehension in the adverts, consumers can easily draw practical comprehension inferences that cannot be linked directly to the advert message. Thus, through sponsoring up-coming athletes, the consumers draw practical comprehension conclusions that the company is not only promoting a high-quality product but also promoting the community welfare. The use of the objective and subjective comprehension in the advertisements makes the consumers feel more involved and also helps them to acquire higher product knowledge which in turn increases their comprehension elaborations. As a result, Under Armour does not personally sell of their products; the advertisements helps customers know what the company is all about (Mick, 1992). Why would Under Armour want to be sure that consumers can clearly see different models as well as its mission and guarantee on the brands website? Unlike its competitors such as Nike; Under Armour has an optimistic perspective of helping athletes develop their careers. Additionally, for the past decade, the company has provided its customers globally with precisely superior products engineered with their unique fabric construction, as well as absolute moisture management proven innovation in all its products. The company has been building a strong brand image over the past years giving it the following strengths: a strong brand equity for both the company and customers; innovativeness couple with professional armature athletes sponsorship giving it good public relations; a superior brand; has a strong brand name; has a unique, recognizable logo; rapid growth; and produces high quality apparel. Thus, with the unique and practical mission statement coupled with the companys distinctive strengths, Under Armour wants make sure that the consumers understands that they are getting the best products in the market as well as getting a good value for their money (Business Teacher, 2012). OPTION 3 Marketing to Teens Worldwide via Music The long-term results that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens around the world. The long-term result that Coca-Cola and PepsiCo hope to achieve by investing heavily in marketing to teens globally is brand loyalty. Brand loyalty refers to the continuous preference by the customer for the products of an existing company. Companies create brand loyalty through; relentless advertisements of their names and brand; protecting their products through patents, product inventions and innovations through continuous research as well as, through development of programs that emphasis on development of high quality products and high-quality after-sales services. Brand loyalty has a positive influence to the manner in which the consumer perceives the product or the company. To create brand royalty, a firm has to relate a brand to human personalities which in turn creates feelings of affection, warmth and belonging to a product (Bryson, 2010). The best way of creating long term brand loyalty to a product is by cultivating feelings of warmth, fondness, and a sense belonging towards this product in people while they are young. The two companies recognize the need to reach the younger audiences because the teenage demographic is expected to represent a third of the worlds population by 2020. Human beings a generally habitual creatures thus, by creating the brand loyalty with teenagers, they will remain royal to this brand even as they grow older. Marketing advantages and disadvantages of associating a soft drink brand such as Coca-Cola or PepsiCo with musical groups that are just beginning their careers. Music is integrating in mass electronic media (internet, tv and radio) advertisements so as to enhance its the advertisement success. Advantages Entertainment Music has the entertainment aspect that makes advertisements more appealing to the audience. This increased attractiveness enables an advertisement to capture more attention. Thus, music enhances the brands, products or services value by connecting it to music (Bryson, 2010). Memorability It is easier to recall a piece of music than images or spoken language because music tends to linger in the listeners mind for long. New music groups mostly have new songs that have not yet bored the audience. As the listeners get to learn the new songs, they also get to learn more about the product. These new songs enable listeners to remember company details such as the company name, webpage or even an appealing slogan linked to the brand (Bryson, 2010). Authority Establishment and Targeting Certain kinds of groups or life styles attribute themselves to certain kind of music. This makes it is possible to appeal to a particular group through use of certain kinds of musical genres. The company can also easily use the new musical groups to target a particular kind of groups or lifestyles than. This is because new music groups are more flexible than established music groups because they are more willing to experiment with various music genres. In this case music serves as a nonverbal identifier. Growth of brand as well as The musical Group As the sponsored musical group gains popularity, the companys brand gains attention and visibility. Disadvantages Not all sponsored music groups end up becoming popular: poor performance of a musical group results in less advertising revenues. Brands have the ability to make up-coming artists into stars but at the same time, these artists have the ability to destroy the brands name by not being successful enough (Bryson, 2010). The reason why the two companies emphasize new music and emerging performers in their ads, rather than well-known songs and groups Brands are identifying and embracing the new ways in which various kinds of audience access music and are finding ways and means to capitalize. With their major targets being teenagers globally, the two companies have realized that, teenagers have a high affinity for new music and also emerging performers. Thus, the up-coming musicians promote their brand while the companies sponsoring and also give their new music some exposure. This is more or less a collaborative process, by leveraging the power of each. It is a fact that there is a greater association to the product or brand being promoted by a new talent than renting an existing talent. This is because the young people love the element of surprise in the brand image (Bryson, 2010).

Macbeth: Heuristic Response :: essays research papers

â€Å"Cowards die many times before their death.† Macbeth displayed many noticeable characteristics throughout Shakespeare’s play Macbeth. He was courageous at times and cowardly at others. The most noticeable characteristic in my opinion was that Macbeth seemed very ambitious throughout the play. He also seems to be a moral coward as he depends on others more than himself to make decisions. All of these factors soon lead to his tragic death at the end of the play. At the beginning of Shakespeare’s play, Macbeth is described as a hero very clearly. He becomes very ambitious to be king and was very loyal to the king in the opening scenes. This is shown in the quote â€Å"If chance will have me king, why, chance may crown me, Without my stir†. His ambition to be king dissolved his good nature and morality. When Duncan arrives at Inverness, Macbeth controlled his ambition for the time being and thought very firmly on the plotting of Duncan’s murder. A quote by Lady Macbeth stated â€Å"My hands are of your color; but I shame to wear a heart so white†. When Lady Macbeth called him a coward, before you knew it, the murder was taking place. After the successful murder of Duncan, Macbeth entered a life of evil. Ambition was also clearly stated when he thought of killing his friend Banquo to protect the kingship. The witches’ predictions sent Macbeth into his own world where he could not be deterred from becoming king .   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth displays his cowardice by avoiding Lady Macbeth’s initial plan to murder King Duncan. By overcoming his personal matters to plot the death of the king, Macbeth only displays that women are manipulative, and often have their way with men. It was Lady Macbeth who initiated and urged Macbeth to go along with the prophecy. In the scene where the murder of Duncan is taking place, he also shows he is a coward when he will not complete the successful murder by taking the daggers back and placing them with the guards. This also showed a sense of insecurity, as Macbeth seemed no longer confidant in the success of the murder. Macbeth, who no longer needed any encouragement from Lady Macbeth, started to leave her to deploy his plans. The power of destiny comes back to haunt Macbeth towards the end of the play. Macbeth would have never guessed that Macduff would come back for revenge for all of the killings of Macduff’s family. Macbeth: Heuristic Response :: essays research papers â€Å"Cowards die many times before their death.† Macbeth displayed many noticeable characteristics throughout Shakespeare’s play Macbeth. He was courageous at times and cowardly at others. The most noticeable characteristic in my opinion was that Macbeth seemed very ambitious throughout the play. He also seems to be a moral coward as he depends on others more than himself to make decisions. All of these factors soon lead to his tragic death at the end of the play. At the beginning of Shakespeare’s play, Macbeth is described as a hero very clearly. He becomes very ambitious to be king and was very loyal to the king in the opening scenes. This is shown in the quote â€Å"If chance will have me king, why, chance may crown me, Without my stir†. His ambition to be king dissolved his good nature and morality. When Duncan arrives at Inverness, Macbeth controlled his ambition for the time being and thought very firmly on the plotting of Duncan’s murder. A quote by Lady Macbeth stated â€Å"My hands are of your color; but I shame to wear a heart so white†. When Lady Macbeth called him a coward, before you knew it, the murder was taking place. After the successful murder of Duncan, Macbeth entered a life of evil. Ambition was also clearly stated when he thought of killing his friend Banquo to protect the kingship. The witches’ predictions sent Macbeth into his own world where he could not be deterred from becoming king .   Ã‚  Ã‚  Ã‚  Ã‚  Macbeth displays his cowardice by avoiding Lady Macbeth’s initial plan to murder King Duncan. By overcoming his personal matters to plot the death of the king, Macbeth only displays that women are manipulative, and often have their way with men. It was Lady Macbeth who initiated and urged Macbeth to go along with the prophecy. In the scene where the murder of Duncan is taking place, he also shows he is a coward when he will not complete the successful murder by taking the daggers back and placing them with the guards. This also showed a sense of insecurity, as Macbeth seemed no longer confidant in the success of the murder. Macbeth, who no longer needed any encouragement from Lady Macbeth, started to leave her to deploy his plans. The power of destiny comes back to haunt Macbeth towards the end of the play. Macbeth would have never guessed that Macduff would come back for revenge for all of the killings of Macduff’s family.

Disappointment in Kate Chopins Story of an Hour Essay -- Story Hour e

Disappointment in The Story of an Hour      Ã‚   "The Story of an Hour" is a short story in which Kate Chopin, the author, presents an often unheard of view of marriage. Published in the late eighteen hundreds, the oppressive nature of marriage in "The Story of an Hour" may well be a reflection of, though not exclusive to, that era. Mrs. Louise Mallard, Chopin's main character, experiences the exhilaration of freedom rather than the desolation of loneliness after she learns of her husband's death. Later, when Mrs. Mallard learns that her husband, Brently, still lives, she know that all hope of freedom is gone. The crushing disappointment kills Mrs. Mallard.      Ã‚  Ã‚  Ã‚  Ã‚   Though Chopin relates Mrs. Mallard's story, she does not do so in first person. Chopin reveals the story through a narrator's voice. The narrator is not simply an observer, however. The narrator knows, for example, that Mrs. Mallard, for the most part, did not love her husband (paragraph 15). It is obvious that the narrator knows more than can be physically observed. Chopin, however, never tells the reader what Mrs. Mallard is feeling. Instead, the reader must look into Mrs. Mallard's actions and words in order to understand what Mrs. Mallard feels.      Ã‚     Ã‚  Ã‚  Mrs. Mallard is held back in her marriage. The lines of her face "bespoke repression" (paragraph 8). When Mrs. Mallard learns of her husband's death, she knows that there will "be no powerful will bending her" (paragraph 14). There will be no husband who believes he has the "right to impose a private will upon a fellow creature" (paragraph 14). Mrs. Mallard acknowledges that her husband loved her.... ... life. When Brently walks in the door, though, Mrs. Mallard knows that she will have to spend the rest of her life as no more than his wife, just as she had been. She knows that she will never be free. This is too much for Mrs. Mallard to handle. Life had been grim before, with her looking forward to the years ahead "with a shudder" (paragraph 19). Now that Mrs. Mallard has tasted what life might have been like without her husband, the idea of resuming her former life is unbearably grim. When Mrs. Mallard sees that her husband still lives, she dies, killed by the disappointment of losing everything she so recently thought she had gained.    Work Cited Chopin, Kate.   "The Story of an Hour."   The Heath Anthology of American Literature.   Ed. Paul Lauter, et al. 2nd ed. Vol. 2.   Lexington:   Heath, 1994.   644-46.

Wordsmith and The Gold Mountain Coat

The poem â€Å"Wordsmith† is talking about a boys father who is constantly working on their house. To perfect it. It mentions how he â€Å" he fills and smooths and sands as filling in all of the empty crevices. † While the boy is watching though I can sense some sadness, maybe for the fact that his father spends more time on the house rather than with him. He might feel as if the imperfections of the house are more important then him. The short story â€Å"The Gold Mountain Coat† is about a father named Sam sing. Sam has an rugged appearance it states that he rarely smiled or even talked for the matter. Sam has two sons Ken and john. He was proud of the fact that when he was unable to look after the chines restaurant anymore he would have to sons to take over. Sam seems very unfriendly. He never visited the other family with his son. His life seemed to be devoted to the restaurant rather that to his family. The similarities between the fathers in the â€Å"Wordsmith† and â€Å"The Gold Mountain Coat† would have to be that they both work very hard. I think that they do it for their families. To show that they care deeply and want to provide a nice place to live and help sustain a good life. In â€Å"Wordsmith† is says that the fathers â€Å"love keeps him moving from room to room†, meaning that he does it out of love although it may come off as if he doesn’t care. In â€Å"The Gold Mountain Coat† it shows that he actually has a lot of love for his family and works hard to provide for them even though it may not seem as it and that the sons are afraid of him. When john asked for a second coat for him and his brother and that his son could grow into it Sam said yes. I think that shows a lot of love. Both fathers are very caring and both do everything out of love.

Experience at clinical hospital Neurological ward Essay

I was a specialist at a children’s clinical hospital ward. Royal Glamorgan Hospital in Llantrisant. This hospital offers services to children such as inpatient neurology, neurosurgeon, radiology, neuropathology and paediatrics neurology with the children department. This work as it sounds is highly specialized and can only be achieved in a center with high and excellent academicians and research done regularly. Some work such as Neuro-radiology is highly specialized and is only provided in a few centers in the U.  K. Which dictates regular increase knowledge by consulting references, identifying learning resources within the center and making use of them. I was a neurologist which means I attended to Brain and Nervous system diseases. Due to the fact that they are few centers taking care of Neurologist. Difficult cases are referred to our clinics. For instance stroke, brain saving treatments are available if the patients are seen, scanned and diagnosed on time in specialist centers. As a neurologists, I was interested in dealing directly with emergency care but hospital senate was usually interested on how many patients are attended which leaves the emergency care to non-specialists. On this particular week I was on duty or what this center called a call. That means for 24 hours a day and 7 days am available for emergency referrals. On Monday that week a very young child was aged 9 years had a brain biopsy, he was on the intensive care unit. I was not sure what is wrong which was a difficult time for me and his family. I requested for a brain test, which helped me diagnose the problem. I had an interest on multiple sclerosis. Children will have an attack once an year, eventually there was no treatment but now we had it only that it is too expensive, money had run out for the treatment, how cumbersome!. In the afternoon, I had a general neurology clinic at the hospital. I was also following on the patient who were fourteen in number those that I had been treating but seventeen have booked in. This was so frustrating because I would not give my patients attention as desired. In the evening I would return to the ward to see a patient I have not been there so files had really piled up. At night I received a call concerning a patient who have fever and there are no doctors so I went back. Tuesday I was on call for emergencies but routine work went on, Traffic was very built up so I had to leave early to get there by 8. 00 am. and its 10 miles. Tuesday afternoon a child with a bad headache was admitted, I was worried she had a clot in her head. Radiologist said the brain scan could stay until morning but I objected and supported an immediate brain scan. Wednesday I began by paper work then proceeded to give attention to my patients in the ward. In the afternoon there was multidisciplinary Neuro inflammatory clinic at 2pm. As the hospital had 15 beds, I could not pay attention to all these patients so I gave advice to those who were in General medicine. I was called to see a patient with a weak leg he had a scan which ruled out an operation but we dint know why the leg was weak I recommended some more scans. Thursday We get to the office and do paperwork, I saw some of the patients, had a long talk with a couple whose child had a massive brain cycles. Friday I had a clinic in the morning. I tried to be as responsible as possible to all our patients. We were attending to three patients each week to assess new symptoms to see if the patients will need a treatment. We also collected disability date with use of questionnaires which we then did a careful neurological examination. I got a call from the bone marrow transplant unit to see a child who had been in a coma for 24 hours. The question was whether he was epileptic. However he was given a sedative treatment for that day. We arranged an emergent brain test and it looked like the coma was from infection or metabolic problems given that his liver was not functioning well or maybe he was reacting from yesterday’s drug. While working at the hospital, the pharmacist working in the department,gave medication to a patient who I had been treating, but the patient died. The family was convinced that the medication was the main reason as to why the child died. The family went ahead and sued him and the regarded it as a second degree manslaughter. He chose me as his attorney as I was the one in charge of neurological children’s ward which I reluctantly accepted. I found myself so confused, I was not sure I wanted to do this but due to the fact that I was in charge neurological ward for children I had to. To be the attorney defending the pharmacist. I was not sure which way to go I was caught up in a moral dilemma. I felt that the pharmacist would have been more careful in serving the customers in accordance to the domains of conduct and competence. On the other hand, I felt that I should be with him in that trying time. It was also a difficult time for me. It was a real test for my ethical standards. This is because I felt so carried away by the family’s reaction which I felt were justified. The second degree manslaughter, is a difficult case an attorney can take. Defending a person against murder charges whether attempted murder or manslaughter requires every possible weapon even if the prosecution is weak. This involuntary manslaughter usually carries four years. The Pharmacist was so worried and nervous feared for the worst since the prosecution seemed very strong. When he stood in the docket to testify, there was nothing he said that seemed to satisfy the judge, which placed us in a worse situation than we were already in. This was the first time I was being an attorney in any ones case so that particular morning I was so confused. I tried to relax and get all the facts right concerning the case. When my time came to stand in the docket I was very composed. So I gave my testimony as the neurosurgeon who was in charge that week. I argued that they were many conditions that surrounded the death of the boy. The death was not necessarily caused by the medication the patient was in bad shape which may have mainly contributed to his death. At this juncture it looked like am convincing the judge who then asked me to give a document backing my testimony which I handed over to him. The patient who was a ten year body had suffered from stroke which was very serious. The pharmacist seemed to relax a little bit when the judge finally started to nod his head in agreement. I concluded my testimony by stating that the death of the patient was surrounded by many instances which was hard to draw any conclusion. The prosecutors were given a chance to give their evidence, they argued that the boy was fine until he took the medication. We were told to came back in the afternoon to hear the judges verdict. We came back at two in the afternoon. There was anxiety and tension in the court room as we awaited the judge verdict. The Judge threw out the prosecution as murder charge which he said the evidence was inadequate to support such a conviction of murder. The prosecutor could not take that and vowed to appeal, calling the judge decision as â€Å"ultra vires†. The lead prosecutor complained to the judge accusing him of committing the offense of negligence. We were very excited and drove to the hospital feeling very achieved. This two experiences gave me more confidence to face future challenges, it was very hard in the beginning. With time I was able to learn so much, the reason I included the week when I was in duty is because it gave me the most experience it was a week of career growth without depending on the more experienced specialists. This week also, I was able to measure my performance and how I could improve. In addition, I discovered my weakness which I hope to overcome as I advance in my career. I also noticed the importance of giving high quality services to my patient as it gives satisfaction and happiness to know that you did you did your best. When I needed to top up my knowledge I consulted other more experienced specialists or visited the hospitals library. which had enough resources. This helped me improve on my knowledge, which I hope to widen further as a advance in my career.