Stakeholders are Coming to Require the Goods and Services Essay

Stakeholders are Coming to Require the Goods and Services - Essay Example In such a way, the means by which the differential between the developed and the developing world is understood is lessened as a result of this increased level of integration. For purposes of this particular case study, the author will analyze the means by which Alpen Bank, a Romanian bank considering implementation of opening a new credit market within the nation of Romania, will be exposed to specific levels of strengths, weaknesses, opportunities, and threats that arise out of such a level of integration. By targeting and analyzing each of these specific compliments, it is the hope of this author that a further level of understanding and market specific knowledge can be derived with regards to the best means by which Alpen Bank can seek to target the market and minimize overall risk while maximizing profit potential. Further, through such an analysis, the author will also hope to shed a level of understanding with regards to what key groups Alpen Bank should seek to target with re gards to this new credit availability, what marketing efforts would be best advised with regards to these groups, positioning strategies most suitable for the firm, as well as an elaboration upon the realities of the current market and the way in which Alpen Bank should seek to engage with these determinants. ... hat the firm is able to exhibit is necessarily with regards the fact that they had previously existed within this market and offered a range of consumer products and services that allow them not only to have brand recognition but also evoke a level of trust within the likely consumer bases that they will integrate. Moreover, the experience within credit markets and personal banking that Alpen Bank has specialized since 1983, provides them with a valuable knowledge base and key understanding of considerations with regards to how to integrate more effectively within new and devleping economies and nations. Finally, Alpen Bank has the additional benefit of already being represented within 14 different nations around the globe. Although most of these representations are in highly developed nations, such as Germany, England, Singapore, and Ireland, they also have a level of proficiency in providing consumer banking services in nations as diverse and developing as India and Poland. Weaknes ses: the first and most salient weakness which should be discussed is with regards to the fact that although Alpen Bank is a multinational consumer bank that has a presence in over 14 nations, it has yet to be represented within Eastern Europe (with the exception of Poland which dependent upon definition is oftentimes not considered as part of Eastern Europe). Necessarily, this is a weakness due to the fact that the firm will be integrating with clients and an economic/political system that they have little if any knowledge concerning. Another distinct weakness that the firm faces is with regards to the fact that as compared to the other countries in which they currently operate within, there is little broad-based nor historical evidence of consumer credit markets within Romania as such.